The Social Intranet Barometer

 sibIf you are implementing an internal social platform – or are responsible for one that is failing – it is useful to know if your situation is similar to the other companies that are pursuing the same task. Are you doing OK compared to others? What are the areas where you are falling behind? Well, now you can access data to help you make an informed assessment of how your platform is performing and how to plan to succeed.

 

Some 72 medium, large and very large enterprises filled in the survey, between April and October 2015. They ranged in size between 250 and 200,000 employees (averaging over 35,000), and in total account for more than 2,500,000 employees worldwide.

 

They cover a wide range of sectors, including travel and leisure (12%), technology (11%), government (10%) and financial (10%).

 

The vast majority of respondents (85%) work in internal communications, or have the word ‘communications’ in their job titles. Others include intranet managers, channel managers, knowledge managers, change consultants or are in marketing.

 

The survey results reflect two things:

  1. The actual state of play with regard to ESNs and collaboration platforms in a representative sample of medium, large and very large enterprises in 2015.
  2. The knowledge of the IC team with regard to this.

 

Summary findings

The survey results point to a growing use of social and collaborative platforms; however, they confirm the findings of others such as Gartner, Lecko and Altimeter, that adoption and demonstrable success are patchy.

 

In addition:

  1. Management increasingly understand the value of social and collaborative platforms;
  2. However, those managing the platforms rarely have access to the tools or resources they need to do so properly;
  3. There is a great preponderance of Microsoft products, namely SharePoint and Yammer.

 

Adoption rates for Yammer, in particular, are lower than for non-Microsoft platforms, but overall adoption rates reflect widespread concern that social and collaborative platforms are failing to realise the highest hopes of their most vocal advocates.

 

The responsibility for introducing such platforms and demonstrating their value is usually with the Comms team, and/or the IT team. There is rarely adequate budget for launching and promoting use.

 

The analytics tools available to the platform managers are overwhelmingly basic or non-existent. As a result, qualitative data (stories) tend to be used in preference to quantitative when demonstrating the value of the platform.

 

Conclusion

The 2015 survey has revealed a mixed picture:

  1. Management increasingly understand the value of social and collaborative platforms;
  2. Those managing the platforms (overwhelmingly the Comms team) rarely have access to the tools or resources they need to do so properly;
  3. Adoption rates remain stubbornly low.

In this situation, sooner or later, hard questions will be asked about the value of investment in the platforms.

 

Download the Social Intranet Barometer.